To help Millcreek residents answer that question on the Nov. 6 ballot, Salt Lake County has retained an outside consultant to create a website and produce mailers that will provide information and perspectives about the incorporation proposal.
And to ensure those materials are factual and balanced, the county has brought in an incorporation supporter (Jeff Silvestrini of the Future of Millcreek Association) and an opponent (Tom Love of Protect and Preserve Our Millcreek Township) to aid the consultant, Redirect Digital and Direct Marketing, in assembling the information.
Their work is coming to fruition. The website — www.millcreekballot.com — is scheduled to debut the week after Labor Day.
As designed by Redirect founder James Roberts and his colleague, Erin Cannon, the website’s homepage will inform visitors that there are "Important Ballot Issues for the Future of Millcreek." One click later, visitors can read Love’s 500-word treatise on why the east-central Salt Lake Valley community’s 63,500 residents would be better off with the status quo and Silvestrini’s similarly sized essay describing why the area would be better off becoming the county’s 15th city.
The website also will provide pro and con information on the forms of government residents may choose, if incorporation passes, plus the advantages and disadvantages of electing council members at-large or from districts.
Once the website is running, Roberts’ team will turn to producing and sending two mailers to every household in the township, informing people about the impending election and the website. More detailed brochures then will be mailed out in three phases: Around Oct. 8 to people signed up to vote by mail, Oct. 22 to early voters and a week later to people likely to vote Nov. 6 at polling places.
The County Council allocated $100,000 for public education, said Kimi Barnett, Salt Lake County Mayor Peter Corroon’s intergovernmental director. Most of that money will go to printing and distributing the mailers and brochure. Redirect’s contract is for up to $25,000, she added. Salt Lake Tribune
