The store opening is a prelude to the March 22 debut of the City Creek development, owned and managed by the development arm of The Church of Jesus Christ of Latter-day Saints.
They expect the thousands of people who work downtown, but live in the suburbs, to be among those who will shop at their new store. But it is the rapidly forming critical mass of downtown residents who they hope will make up a large portion of their clientele. The City Creek development alone is creating 536 housing units.
Harmons research has shown that within the City Creek store “footprint” — including downtown, the Avenues and surrounding neighborhoods — there are 30,000 households. Salt Lake Tribune